Online marketing

5 Easy Ways to Generate Traffic For Your Website and Grow Your Business

Social media, emails, content marketing and more ideas to help you generate consistent, high-quality traffic to your website.

5 ways to generate traffic to your website and grow your business

So, you’ve got your new kick-ass website all set up for your brand, but now you’re not sure how to go about driving traffic to your new site. Don’t worry, you are not alone. There has been so much written about driving consistent traffic to a website, it’s become very hard to distinguish what will and will not work for you.

This informative article lists a couple of very practical methods you can use to drive and improve traffic to your website. So, without further ado, let’s generate those website visitors you so badly want.

1. Make sure your website is responsive and fast

So here’s the deal, a well-designed website is not enough to attract tons of visitors. The days when internet browsing was exclusively done on desktop PCs are long gone. In 2020 alone, the number of mobile internet users stood at an astounding 4.28 billion. Nowadays, more people than ever before are accessing the internet via mobile devices.

Our guess is, you want to get website visitors from anywhere you possibly can, through any device, smartphones, Laptop, desktop, etc. And for that reason, you need to ensure that you have a responsive website across all devices. you need to ensure that it is accessible and comfortably viewable across a range of devices.

But don’t just stop there, take it a step further and make sure you have one of the fastest websites out there. The last thing you need is having a visitor wait 30 seconds for a webpage to load. If your website takes forever to load, you will have a very high bounce rate, and will eventually lose a huge portion of your visitors. No one likes a slow website.

People are impatient when browsing the internet. One study concluded that 32.3% of website visitors bounce when a webpage they’re viewing takes longer than 7 seconds to load. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins.

2. Content marketing

Content marketing is by far our favorite method for lead generation and driving traffic to our website. The reason being, content stays active on the internet for as long as we want. As long as it’s good and relevant content, we’ll have a steady stream of visitors arriving from search engines.

You might be asking yourself, “But how exactly do I do this?” say no more, we got you. Here are some tips for how to use content marketing to drive traffic to your website:

Create useful content

People surf the net for one reason, and that reason is content. They’re looking for solutions to their challenges, they’re looking for information on a certain product and service, they’re there for entertainment, information, and to learn.

So, what exactly is useful content? It’s content that addresses and solves your target audience’s problems, it answers questions that they are asking online. If you have a question or you’re looking for more information on a product you’re thinking about buying, what’s the first thing you are likely to do? Google it.

Search engines exist to provide answers to questions people ask. What you have to do is answer your target audiences’ questions with your content. This way, google will send traffic to your website.

Not sure what questions your audience asks online, no worries. There are many tools out there that can help you with that. But one of the simplest ways to find questions to answer is going straight to Google. Type in a question you think your audience may have and more suggestions will show up, giving you more content ideas.

Publish long-form content

While there is no right or wrong content length, there is certainly good evidence that content length correlates to ranking high in search rankings. Long-form content has been observed to work better than short-form content. Google favors long-form content based on the idea that long content provides more information and more details that are valuable to an audience.

Here are some more reasons why you should publish long-form content and how it will help you drive traffic to your new or existing website:

  • Long-form content earns more backlinks
  • Get more social shares
  • Create stronger brand signals
  • Boost Click-Through Rate
  • Boost Audience Engagement
  • Reduces Bounce Rate
  • Helps Increase Trust

Content length affects not only your rankings and SEO campaigns but also affects your conversions. Also, the benefits one can obtain by writing long-form content are innumerable.

Write eye-catching headlines

Headlines are one of the most important aspects of your content. A headline is the first thing people see in Google’s search results. People decide whether to click through to your website after reading your headline.  

Here are some tips to help you craft the best headlines:

  • Look at your competitor’s headlines
  • Use words that are familiar to your audience
  • Use power words like “secret”, “untold”, ”shocking” etc.
  • A/B test your headlines and make necessary changes

Another route your can take to discover really awesome headlines is using headline analyzer tools like Sharethrough headline analyzer, CoSchedule Headline Analyzer, Sumo Kickass Headline Generator, etc. All these tools are there to analyze your headline and determine how it can be improved.

How a headline analyzer helps identify the best headline

3. Email marketing

Email is a tried-and-true strategy for generating website traffic for decades. Email marketing can be a very powerful tool when used correctly considering that about half the world’s population uses email.

If you decide to take the email marketing route to generate visitors to your website, you can use one or both forms of email marketing.

  • Newsletter emails: use newsletter emails to regularly share insightful information like blog articles, videos, product updates, etc. A newsletter is great for driving traffic back to a specific webpage in your website. While newsletters might not bring you a lot of new website visitors, they are a powerful way to retain the audience you already have.
  • Promotional emails: promotional emails highlight a specific sale or an event. While a newsletter often focuses on bringing value to your audience, promotional emails are more focused on driving conversions, generating leads, and sales.

Nike's news letter signup form

There is a downside to email marketing. In order to start sending emails, you need to have an email list to market to. That’s when you create a lead magnet and build a sales funnel immediately in order to build up a list that you can share your insights with and market your offers to.

A lead magnet is a free item that is given away for the purpose of gathering contact details. Some examples of lead magnets include trial subscriptions, guides, and white paper downloads, and even free consultations.

Just be careful not to bombard your subscribers with relentless emails about every single update in your business. You can avoid this by segmenting your email audience based on data to send tailored versions of your newsletter and offers to the most receptive segments. 

In short, here are some essential steps to take for increasing your website traffic with email marketing:

  • Put together a subscriber list using a lead magnet and newsletter signup form
  • Decide which email marketing software is right for you
  • Write eye-catching subject lines
  • Add a call to action to your emails
  • Include social sharing buttons
  • Ensure that your email templates are mobile responsive as well

4. Get started with SEO

One of the most popular and proven methods of generating consistent visitors to a website is search engine optimization or SEO. Many business relationships are formed after someone enters a search term into a search engine and finds a website they trust. When you know what your target audience types into search engines when they’re searching for a product or service similar to yours, it’s easier to draw them in.

The goal of SEO is to rank high in search engine result pages (SERPs). As long as you rank high in SERPs, preferably in the top 3, you’ll be able to generate organic traffic for your site. Research shows that the top 3 Google search results get 75.1% of all clicks.

To get the most from SEO, you have to write about topics that your audience is searching for online. But that’s not all, you also need to ensure that your website is properly optimized.

Here is what you need to do to optimize your website and content to generate website traffic:

Optimize for your audience, not just search engines

The number one mistake SEOs do is focus only on pleasing search engines, instead of writing content for their readers. The first thing you need to do is write your buyer personas so you know exactly who you’re creating content for. Doing this will assist in creating quality educational content that resonates with your ideal customer. And in addition, will naturally improve your SEO.

This goes back to what was mentioned earlier, tapping into the main issues of your target audience and the phrases they type into search engines. Focusing on search engines alone is useless; all you’ll end up with is keyword-riddled nonsense.

Your priority when creating optimized content is your audience, search engines come second. Aim to please your audience, and you’ll automatically please search engines.

Monitor your website’s health

SEO is pretty straightforward, but it’s not easy and it’s definitely not a short-term fix for generating traffic for your website. It’s a process and it’s worth it, especially if your business is internet-based.

Before you get started with SEO, there are a few things you need:

  • An SEO-friendly content management system
  • A mobile responsive and fast website
  • An up-to-date SSL certificate
  • Valuable and relevant content
  • Backlinks

Now of course this isn’t all that you need for a complete SEO turnaround, but it’s a good place to start.

Build backlinks

Andrey Lipattesev from Google made it clear that a website cannot rank in Google without content and Backlinks.

Search engines use links– both internal (linking to existing content within your own site) and external (when a different site links to your content) – to understand your website and determine its quality. Links from relevant sites are like votes of confidence for your site and also help search engines identify the most important pages on your website.

To build links for your business’ website you need a strategy. There are multiple ways to earn links to your site:

  • You can issue a press release
  • Guest blog on other websites
  • Get mentioned from mainstream media
  • Create awesome content that other people will want to link back to

One way to speed up your link-building process is to identify where your competitors are getting links. Then all you have to do is target the same places. Most SEO tools have link audit and analysis features which can make this very simple for you. There are many tools you can use, there’s Alexa’s backlink tool, there’s Moz, SEMRush, and many more.  All you have to do is enter your competitor’s domain name and start seeing where they get all the juice from.

Conduct keyword research

By now you should know exactly who it is that you’re trying to reach with your content. Keyword research is a process of identifying keywords or phrases that your audience is searching for.

Once you have identified these phrases or terms using the methods discussed earlier, you have to incorporate them in the content you create. Google or any other search engine won’t know what to rank your website for if they can’t identify what your webpages are about.

Say, for example, you own a coffee shop in Durban North, South Africa. The first keyword or phrase in your list might be “Best coffee shop in Durban North”. In order to rank for this search term in Google, you need to have it incorporated somewhere on your website.

It’s worth mentioning that keyword research is an ongoing process. You will have to constantly monitor and update your keywords as search trends are always in flux.

For more detailed SEO tips that will help you generate visitors for your website, check out this article.

5. Drive traffic to your website with social media

We’d be making a huge mistake if we left out social media as one of the tools for generating traffic to your website. If you want to drive tons of traffic for your website, you need to be in places online where your target audience consumes content. Social media is one of those places.

It’s no surprise that 92% of small business owners who use social media consider it important for their business. Having a strong presence on social media networks not only helps drive visitors to your website but also helps you build brand recognition and trust with your audience.

A key to social media success is selecting the social channel that’ll work best for your core brand message. For example, LinkedIn is a good platform if you’re targeting a professional audience compared to Facebook.

Jon Holbrook, Product Marketing Manager at Mailchimp, recommends testing multiple social media platforms to see where you get the most awareness. This will help you identify where to focus your resources and time.

Here are the social media platforms for generating traffic:

  • Instagram – to share visual content like images and videos.
  • LinkedIn – to connect with b2b businesses, decision-makers, and other professions.
  • Facebook – to share visual content, connect to consumers and build rand trust.
  • Twitter – for sharing short, snappy (and tempting) links.
  • Pinterest – ideal if you’re in the creativity business, targeting a female audience.

Here’s how to make the best use of social media to drive traffic to your website:

Develop a social media strategy

Before you start your social media marketing campaigns, consider your business objectives. Starting a social media marketing campaign without a social strategy in mind is like wandering around an ocean without a radar—you might have fun, but you’ll probably run out of guess and get stranded in the middle of nowhere.

Here are some questions to ask when defining your social media marketing strategy:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?
  • Your business type should inform and drive your social media marketing strategy.

Be active and post regularly

Make sure you post regularly and put out valuable content that your audience will find helpful and interesting. The content you publish on your social media networks can include images, videos, infographics, tutorials, and how-to guides.

The more content you post, the better. It’s been found that brands who publish 15+ blog posts per month and share them through social media average 1,200 new leads per month.

Post at strategic times

It’s pointless to post on social media if your target audience is not there to see it. The best time to post is when your target audience is most active on social media. If you’re not sure when is the “peak time” for your audience, follow these general guidelines for when to post on social media. Also, check out these studies from Hootsuite and Sprout Social.

According to Post planner, these are the times and days of the week to post on social media.

Alternatively, you can use a Followerwonk. It’s a great free tool that will help you identify the time of day when your target audience is most active on social media and allow you to optimize your posting schedule around their daily routine.

Share more visual content

There is so much content being published on social media networks every hour of the day. It is so easy for users to scroll through their social media feeds and miss content. One way to ensure that they can see your content is by sharing visual content that stands out, content that will grab their attention.

A stat published by HubSpot showed that visual content is 40 times more likely to be shared on social media compared to other types of content.

Visual content includes:

  • Infographics
  • Videos
  • Animations
  • Images
  • GIFs

Adding these elements in your social posts will make your audience more likely to click through on your social update and share it themselves if they find it interesting! Ensure that each post includes your website’s URL and you’re set to see a surge in social traffic.

Include the right call-to-action

The best way to encourage engagement on social media is using call-to-action or CTA in your social media posts. Calls-to-action lets the user know exactly what you would like them to do. They’re mostly used in blog content and landing pages, but they’re also great for convincing your audience to click through to your website on social media!

To drive traffic to your website with social media, include phrases like:

  • “Read more”
  • “Visit our site”
  • Or “click here”

In your social media posts. They’ll persuade your audience to actually click on the content you’re sharing, driving up your referral traffic from social networks.

Put in the work!

As a business owner, you’re mostly busy with your company’s day-to-day operations but making time to promote your website is important. You can have the most amazing website in the world, but if you don’t get visitors, no one will know how amazing it is or how great your company is. So put in the work.

Try one or two of the tactics we shared in this article and see what effect it has on your website’s traffic numbers. If one doesn’t work, give another one a try, and if that one works for you, double your efforts on that tactic. Be sure to install Google Analytics on your website so you can collect all the data you need to refine your approach to generating traffic for your website.

 

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